POSITIONING + MARKETING FOR B2B TECH

Break into Boss Mode

Clarity. Clients. Authority. Revenue. Loyalty. Momentum. Consistancy.
Everything you need to scale is on other side of
cohesive brand system.

let's talk

STRATEGY + EXECUTION

Harsh truth?
If your prospects think you're just like everybody else, it's because you sound, look, and feel just like everybody else.

Because your competitors make the same promises,
use the same playbook,
and run the same campaigns.

And it's gotten loud.

Being the loudest no longer wins.

B2B buyers are savvy, educated, oversold and overwhelmed–
you can't position yourself as 'the status-quo 2.0.'

To lead, your brand must represent a fundamental shift.
A new way forward that doesn't just improve the game, it changes it.
And your business become the only way your audience wins.

If you know what's broken in your industry and how to fix it, then you have this.

It's just trapped under 'best practice', generic claims, and aimless messaging.
And it's hard to see the label from inside the jar.
‍
We mine through to find your one big idea, refine it,
then build your brand around it from inside-out.‍

So every brand touchpoint resonates and motivates your audience.

Ready to
make an impact?

Let's clear the path.

“We're getting more leads, our prospects are more educated, and we've broken into new industries."

We've completed several projects with Rachel, and couldn't be more thrilled. While we came with high expectations given her thorough process, we were still blown away by the depth, quality, and creativity of her work. She didn’t just deliver what we wanted. She went above and beyond to really understand our business, softwares, industry, and target market inside-out, and the results have been game-changing. Our new website quickly became a key component of our sales process and growth. We're getting more leads than ever, our prospects are more educated, and we've broken into new industries. If you’re looking for someone who doesn’t do cookie-cutter, but who gets to the crux of the problem and brings positive energy to the project, hire Rachel. You’ll be happy you did.

Naftali Hellman

CEO, Terra Financial Solutions

Finance

“They bring a broad arsenal of skills to the table–it’s above and beyond anything I’ve experienced in the industry."

They have the tech experience, so they were able to quickly get a handle on our service and industry. They have the product and marketing strategy, so they were able to lead us on how to perfect our process, products, and client experience. And they have the execution chops, so they were able to seamlessly execute on the strategy with stunning results. They took us start-to-end, and each element was completed professionally and on a high-level. That combination is a very rare and powerful skill-set, and it puts them and their work in a whole different league.

Mordy Fried

CEO, Keystone Cyber Protection

Tech

"We now have precise focus and are able to move quickly and take targeted action."

‍

"Rachel knows what she's doing. And it's not the outstanding marketing material we walked out with. She works on and guides you through all the foundational strategy to make sure you have a strong product and offer for your target market. We now have a precise focus and are able to move quickly and take targeted actions, both internally in our product development and in our marketing efforts. And the process was smooth, and genuinely enjoyable and educational."

Esther Notis

CSO, Sharken Assessments

Tech

GET ALL YOUR DUCKS IN LINE

Brand strategy. Verbal identity. Product design. Messaging. Onboarding. Sales enablement. Client support.

Mobilize every element of your brand to move the needle.

GTM &
Brand Systems

Nailing your positioning is just the start.
‍Your brand system should clearly define your market position—and then map out exactly how to communicate it, and align every brand touchpoint to rally around it and drive your brand forward.

tell me more

Conversion Websites

Show 'em the goods.

Your website should be your primary sales tool–not just marketing. It should do the heavy lifting by meeting prospects exactly where they are and serving them with everything they need to take the next step.

tell me more

We take our clients all the way to the end.
Support services include brand identity, print design, tradeshow material, pitch decks, and more.

Complicated tech or industry?
Bring it on.

Furrow was founded just for you.

Tech-specific

Process

Not going in circles. Not running you through a shallow process that never goes deep in enough to deliver the results you need.

Our biggest strength? Our watertight process to learn your industry. We’ve been optimizing, tweaking and fine-tuning it for the past 5+ years, so we can can always serve up solid results, no matter the industry or software.

We’ve done complicated.
We’ve done technical.
We’ve done multilayered.

Our experience with B2B tech, real estate, and healthcare brands has given us the muscle and memory to get things right, and get it right faster.

Experience

Best Practice

What works for tech and SaaS may not necessarily work for commerce or creatives.

That’s why we work exclusively with tech. We stay in our lane, seeing what works for brands like yours and staying up-to-date on the latest developments.

FURROW FUNDAMENTALS

Build some things. Break some things.

The only rule: lean in to your brand and solve your biggest problems.

Communication

Always know where we’re up to

Receive a project board that shows you the plan, the status, and what’s coming next. Plus regular email updates to keep you in the loop.

FURROW FUNDAMENTAL:
Communication should be easy, transparent, and consistent.

Actionable Value

Get directives that makes a bottom-line difference

Get actionable suggestions that actually make a difference (we won't waste your time–or ours–filling your google drive with pretty presentations that have no practical impact.)

FURROW FUNDAMENTAL:
Work can–and should–be joyful. And joy is seeing our work out in the wild, impacting passionate businesses like yours.

Pricing

Go into pricing with your eyes wide open

We don’t do bundles or retainers. We take a piecemeal approach to our end-to-end offer. And if we’re both happy working together, we’ll sail into the sunset.

FURROW FUNDAMENTAL:
Pricing should be clear and upfront.

Partnership

Select clients means higher-quality collaboration

We take fewer clients, and give ourselves time and space to get our hands dirty, be curious, and stay involved.

FURROW FUNDAMENTAL:
Less is more and we’re here to make a difference.

We speak these industries

And are always up to learning more.

Insurance

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Tech

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Finance

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Real Estate

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Healthcare

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Small and swift or
massive and mighty.

Whatever your stage, we bring the clarity and execution to take you where you want to go.

0-3 years

You’ve created a product or service to fulfill a market need but you’re still unclear how to best communicate: Who are we helping and why does it work for them? Which angle will we approach from and how? Rolling out the right impression for the right people will be crucial to newer business—you’re ready to do it right from the get-go.

3-5 years +

You’ve established a successful business, but your marketing hasn’t evolved with you. You need a new (fast) way to explain all the things you do to your target audience. (And of course, why you’re the best solution for their needs.)

It’s not us, it’s them.

Our clients are going up. We’re here to speed up the way and smooth out the bumps.

Real Estate

Brand Strategy

Conversion Website

Terra

Goals hit:

More educated leads

Faster close rates

Break into new industries.

See the full story

Tech

Brand Strategy

Conversion Website

Keystone

Goals hit:

More educated leads

Faster close rates

Break into new industries.

See the full story

Break into Boss Mode

Harsh truth? If your prospects think you're just like everybody else, it's because you sound, look, and feel just like everybody else.

Ready to make an impact?

“We're getting more leads, our prospects are more educated, and we've broken into new industries."

“They bring a broad arsenal of skills to the table–it’s above and beyond anything I’ve experienced in the industry."

"We now have precise focus and are able to move quickly and take targeted action."

Brand strategy. Verbal identity. Product design. Messaging. Onboarding. Sales enablement. Client support.

Complicated tech or industry? Bring it on.

Build some things. Break some things.

We speak these industries

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Small and swift or massive and mighty.

It’s not us, it’s them.

Harsh truth?
If your prospects think you're just like everybody else, it's because you sound, look, and feel just like everybody else.

Ready to
make an impact?

Complicated tech or industry?
Bring it on.

Small and swift or
massive and mighty.